Transforming a Generic Dashboard into Persona-Centric Powerhouses
Increased turnaround time to identify and address Infrastructure issues
0
%
Industry
B2B, SAAS, Cloud
Scope
UX Research , UI design , Design System
Duration
4 weeks
Tools
Figma , Figjam, Miro, Forms, Hotjar
The Problem
The platform initially offered a single, generic dashboard for all user personas — cloud engineers, developers, and managers and it lacked
- User-centered design
- Role-specific insights
- Actionable transparency
Challenge
There was no UX research carried previously to validate the dashboard’s relevance or effectiveness. As a result, users were under-informed, leading to frustration, lack of engagement, and inefficient decision-making , Results in High cost bills for their infrastructure
Approach
I proactively initiated a UX overhaul, driving a complete redesign with a persona-based strategy.
Design Thinking
Empathize
Understanding the Problem
The platform relied on a one-size-fits-all dashboard, which lacked clarity, relevance, and actionability for different user roles.
There was no prior UX research, resulting in
- Frustration among users due to lack of transparency
- No clear path to take meaningful actions
- Misalignment between dashboard content and user goals
Activities Carried:
- Heuristic evaluation of existing dashboard
- Stakeholder and internal team interviews
- Service blueprinting and user journey mapping
Identification of three core personas
- Developers
- Cloud Engineers and Architects
- Managers
Define
Reframing the Challenge
How might we design dashboards that deliver contextual, actionable insights for each user persona — while still enabling cross-functional visibility?
Insights Synthesized:
- Developers need to quickly act on compliance issues
- Cloud Engineers focus on security vulnerabilities and infrastructure
- Managers require cost visibility and strategic trends
Ideate
Generating Solutions
Collaborated across teams to brainstorm, sketch, and prototype ideas based on user research.
- Persona-specific dashboards with relevant KPIs and data
- Customizable widgets to adapt to individual needs
- Deep drill-down capabilities to trace metrics to root causes
- Cross-persona access to allow data validation and collaboration
Design
Bringing Ideas to Life
- Created low-to-high fidelity wireframes for each persona
- Prototyped interactions for widget customization, navigation, and data drill-down
- Mapped user flows for critical use cases (e.g., resolving a compliance breach)
Outcome
Users reported taking faster, more informed actions
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%
improvement in turnaround time for identifying and solving platform issues
0
%
First time Product users figured out the Issues in the first go
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%
5/5 - (1 vote)